SMS is considered an essential tool in the world of marketing, as it can reach the end customer better than any other channel. SMS targeting follows today's lifestyle and habits. We spend more and more free time on our phones, and most people always have their phones within reach. This makes SMS the tool that can reach the customer instantly.

Due to market demands, competition, and an ever-growing range of offerings, in addition to SMS, the market requires new solutions in the form of direct messaging applications.
This shift is driven by the need for interactive content, such as images and videos, which can more effectively encourage the recipient to take the desired action. Since people are visual beings, visual marketing promises better results and complements the already established marketing tool, SMS.

There are several applications available on the market and also additional marketing tools. Which direct messaging app to choose depends on the user's needs and geographic location:
 

WhatsApp is the leading app in 112 countries, boasting approximately 2 billion monthly users. Viber dominates in Eastern Europe and Google's RCS technology is also gaining traction.

While WhatsApp is globally effective, Viber might be a better choice for companies focused on Eastern Europe or those in need of a versatile marketing tool.

It is crucial to find a reliable partner for sending mass campaigns, offering not only standard channels (SMS and email) but also direct messaging applications.

This applies to users of the OrderManagement package, as we include Viber and WhatsApp in the range of communication channels in addition to Email and SMS.

The additional channels are available for both transactional messages, such as:

•    Notifications about the status of an online order
•    Notifications about package shipment
•    Payment reminders
As well as for promotional messages, where these applications achieve higher conversion rates. Promotional content within MetaKocka can be created as:

•    Cross sell (increasing the order value by encouraging the customer to buy multiple related or complementary products instead of just one)

•    Up sell (encouraging the customer to buy a more expensive product than initially intended, usually the same product with additional or extended features or warranty)

•    Abandoned cart (when a user adds a product to their online shopping cart but does not complete the purchase)

Companies can use Viber and WhatsApp in combination with other communication channels, as failover functionality is available. If the end customer does not use the app through which we wish to send the message, it can be delivered as an SMS.

For more information, please contact us at: podpora@metakocka.si

Wishing you successful business,
The MetaKocka Team