SMS is considered an essential tool in the world of marketing, as it can reach the end customer better than any other channel. SMS targeting follows today's lifestyle and habits. We spend more and more free time on our phones, and most people always have their phones within reach. This makes SMS the tool that can reach the customer instantly…

Ecommerce has been growing rapidly lately and the competition in the market is increasing, bringing more challenges for online retailers. In the market, you need to be better, faster and stand out.
One of the biggest challenges is how to deliver a product or service to the end customer you want to reach, as our inboxes and social media are full of ads, many of which we often don't even notice. And this is the opportunity for SMS…

December has long been the most crucial sales season of the year. A significant portion of purchases is shifting from physical stores to online shops, as shopping online is simpler, faster and customers can avoid the crowds…

E-commerce has become a popular shopping method for consumers and an almost essential sales channel for businesses to offer their products and services.
During the Covid-19 pandemic, we witnessed a surge in online retailers and success stories in digital commerce. While some businesses have since shut down, others have managed to adapt and keep up with the rapidly evolving trends in online business…

Complaints are an integral part of sales. Whether in physical or online retail, the latter has seen rapid growth both locally and globally. Due to the nature of online shopping, where customers make purchasing decisions based on descriptive and visual content and their own perception of the product, which can sometimes be inaccurate, complaints, returns or exchanges of orders are frequent…

The differences between online and in-store shopping are immediately apparent. Most of us have experience with physical shopping and increasingly also with online purchases. From the consumer's perspective, the process ends when a purchase is completed, whether in a physical store or online. The difference lies in the backend process: in online shopping, this process is only beginning when the order is placed, whereas in a physical store, it ends once we leave the shop…

V In the era of big data and advanced analytical tools, many companies are striving to make the best use of available data in the battle for a competetive market position. However, due to the increasing number of different sources and the growing volume of generated data, this presents challenges for many. It is therefore no surprise that, in the field of online business, data analytics is becoming a cruical tool for securing a competitive advantage.